CELLUCOR® FLEXIN’ WITH FLAVOUR CHALLENGE
OFFICIAL TERMS & CONDITIONS
These Terms & Conditions (“Terms”) govern the Cellucor® “Flexin’ With Flavor Challenge” (“Contest”) organised by Bright Performance Nutrition Pvt. Ltd. (“Sponsor”).
By participating in the Contest, you irrevocably agree to be bound by these Terms. Please read them carefully before participating.
1. ELIGIBILITY
The Contest is open to individuals who:
are 18 years of age or older at the time of participation;
are residents of India; and
have a valid, active and public Instagram account.
Employees, directors, officers and representatives of Bright Performance Nutrition Pvt. Ltd., Cellucor, their parent companies, affiliates, subsidiaries, distributors, agencies, advertising partners and other entities directly involved in organising or administering the Contest, as well as their immediate family members, are not eligible to participate.
Participation is subject to applicable Indian laws and regulations. Void where prohibited by law.
2. CONTEST PERIOD
The Contest begins on 10th August 2026 at 00:00:01 IST and ends on 15th September 2026 at 23:59:59 IST (“Contest Period”).
All entries must be posted during the Contest Period. Entries submitted before or after the Contest Period will not be eligible.
Indian Standard Time (IST) shall be used for determining the Contest start and end times.
3. HOW TO ENTER
To participate, an eligible Participant must complete all of the following during the Contest Period:
Create an original video participating in the Cellucor Flexin’ With Flavour Challenge;
Post the video on their own public Instagram account;
Follow @cellucor_india_official on Instagram;
Tag @cellucor_india_official in the Contest entry; and
Use the official Contest hashtag #flexinwithflavor in the entry.
All of the above requirements must be met for an entry to be considered eligible.
No purchase is necessary to enter or win.
Each eligible Participant may submit one (1) entry only during the entire Contest Period. If a Participant submits more than one entry, only the first eligible entry submitted may be considered and all subsequent entries may be disregarded.
The Participant must keep their Instagram account public and must not delete or remove their Contest entry until the winners have been announced and the entry has been verified.
4. ENTRY REQUIREMENTS
Each entry must:
be the Participant's own original content;
be created specifically by the Participant for the Contest;
be relevant to the Flexin’ With Flavour Challenge;
comply with Instagram's applicable terms and community guidelines;
not contain unlawful, defamatory, obscene, threatening, hateful, discriminatory or otherwise inappropriate content;
not promote dangerous, reckless or illegal behaviour;
not contain nudity or sexually explicit material;
not infringe any copyright, trademark, privacy, publicity or other rights of any third party;
not contain content belonging to another person or brand without appropriate permission;
not contain misleading or false claims about Cellucor or its products; and
not contain content that could reasonably be considered harmful to or damaging to the reputation of Cellucor or the Sponsor.
Participants are solely responsible for the content of their entries and for obtaining any permissions or consents required for any third-party material, people, music, images, footage or other content appearing in their entry.
5. WINNER SELECTION
There will be four (4) winners.
All eligible entries received during the Contest Period will be included in a random draw conducted by or on behalf of the Sponsor.
Four (4) winners will be selected at random from the pool of eligible entries.
The random draw will be conducted after the close of the Contest Period and following verification of the eligibility of the entries.
The Sponsor reserves the right to verify any selected entry and the eligibility of any selected winner before confirming the winner.
The Sponsor's decision regarding the eligibility of entries and winners shall be final and binding, subject to applicable law.
6. PRIZES
Each of the four (4) winners will receive:
₹50,000 (Indian Rupees Fifty Thousand only) in cash; and
One (1) Cellucor hamper.
There will therefore be a total of four (4) prize winners.
Prizes are non-transferable and cannot be exchanged for cash, substituted or assigned to another person, except where the Sponsor determines otherwise or where required by applicable law.
The Cellucor hamper will be determined by the Sponsor and may contain Cellucor products selected by the Sponsor.
The Sponsor reserves the right to substitute any prize with another prize of equal or greater value if circumstances beyond its reasonable control make such substitution necessary.
Any applicable taxes, deductions, levies or statutory requirements relating to the cash prize will be handled in accordance with applicable law. Winners may be required to provide valid identification, bank details, tax information or other documentation reasonably required by the Sponsor to process the prize.
7. WINNER NOTIFICATION AND PRIZE CLAIM
Potential winners will be contacted through the Instagram account used to enter the Contest and/or through contact details provided to the Sponsor.
Each selected winner must respond to the Sponsor within three (3) business days from the date of the first notification.
Before a winner is confirmed, the Sponsor may require the selected winner to provide reasonable proof of:
identity;
age;
Indian residency;
ownership of the Instagram account used to enter; and
compliance with these Terms.
If a selected winner:
does not respond within three (3) business days;
cannot be contacted;
fails to provide the required information;
is found not to meet the eligibility requirements;
has submitted an ineligible or fraudulent entry; or
has otherwise breached these Terms,
the Sponsor reserves the right to disqualify that person and select an alternate winner through a further random draw from the remaining eligible entries.
The Sponsor shall not be responsible for a winner's failure to receive or respond to a notification due to incorrect, incomplete, inaccessible or inactive contact information or Instagram account.
8. ODDS OF WINNING
The odds of being selected as a winner depend on the total number of eligible entries received during the Contest Period.
Participation does not guarantee that a Participant will win a prize.
9. USER-GENERATED CONTENT AND RIGHTS
By submitting an entry, the Participant confirms that:
the entry is their original work;
they own or have obtained all rights and permissions necessary for the Sponsor to use the entry;
the entry does not infringe any third-party rights; and
any individuals appearing in the entry have provided appropriate permission for their image, likeness and/or voice to be used.
By participating in the Contest, the Participant grants Bright Performance Nutrition Pvt. Ltd., Cellucor and their affiliates, agencies and representatives a worldwide, royalty-free, non-exclusive licence to use, reproduce, publish, display, distribute, adapt, edit, modify and communicate the submitted entry, in whole or in part, for purposes related to the Contest and for Cellucor's marketing, advertising, social media, digital communications and promotional activities.
This may include reposting, sharing, editing or adapting the entry across Cellucor's social media accounts, websites, digital platforms and other marketing channels.
Where reasonably practicable, the Participant's Instagram handle may be credited when their content is used.
The Participant will not be entitled to any additional payment, royalty or compensation for such use.
The Participant retains ownership of their original content, subject to the rights granted to the Sponsor under these Terms.
10. DISQUALIFICATION
The Sponsor reserves the right to disqualify any Participant or entry where it reasonably believes that the Participant has:
breached these Terms;
submitted more than one entry;
failed to follow @cellucor_india_official;
submitted an entry from a private Instagram account;
used automated, fake, duplicate or fraudulent accounts;
attempted to manipulate the Contest or random draw;
submitted copied, stolen or plagiarised content;
provided false or misleading information;
infringed the rights of another person or entity;
engaged in abusive, threatening or inappropriate conduct; or
otherwise attempted to obtain an unfair advantage.
The Sponsor may also remove, reject or disregard any entry that does not comply with these Terms.
11. PARTICIPANT SAFETY
Participants are responsible for ensuring that any activity shown in their Contest entry is performed safely and appropriately.
Participants should not perform dangerous, reckless, illegal or potentially harmful activities for the purpose of creating an entry or attempting to win the Contest.
The Contest does not require Participants to perform any activity that could reasonably cause injury or harm.
Cellucor and the Sponsor do not encourage Participants to exceed their physical limits or undertake unsafe activities for the purpose of creating Contest content.
12. LIMITATION OF LIABILITY
To the maximum extent permitted by applicable law, Bright Performance Nutrition Pvt. Ltd., Cellucor, their affiliates, agencies, employees, representatives and partners shall not be responsible for any loss, damage, injury, claim, expense or liability arising out of or relating to:
participation in the Contest;
creation or submission of an entry;
any activity undertaken by a Participant in connection with creating an entry;
technical, network, internet or platform failures;
loss, delay, corruption or non-receipt of entries;
unauthorised access to information;
actions or failures of third-party platforms; or
acceptance, possession or use of a prize,
except where such liability cannot legally be excluded or limited.
Nothing in these Terms is intended to exclude or limit any liability that cannot legally be excluded under applicable law.
13. MODIFICATION, SUSPENSION OR CANCELLATION
The Sponsor reserves the right, where reasonably necessary and subject to applicable law, to modify, suspend, extend, withdraw or cancel the Contest, or modify any aspect of the Contest, including the Contest Period, entry requirements, prizes or winner selection process.
This may occur where circumstances beyond the Sponsor's reasonable control arise, including technical failures, fraud, security concerns, changes in applicable law, changes to Instagram policies, force majeure events or circumstances that materially affect the proper administration of the Contest.
Where reasonably practicable, material changes will be communicated through the official Cellucor communication channels.
14. INSTAGRAM / META DISCLAIMER
This Contest is in no way sponsored, endorsed, administered by or associated with Instagram, Facebook or Meta Platforms, Inc.
By participating in the Contest, Participants acknowledge that Instagram, Facebook and Meta Platforms, Inc. are not responsible for the Contest or for any claims arising from participation in the Contest.
Participants understand that they are providing their information to Bright Performance Nutrition Pvt. Ltd. and not to Instagram, Facebook or Meta Platforms, Inc.
Participation must comply with Instagram's applicable terms, policies and community guidelines.
15. PRIVACY
Any personal information collected from Participants for the purpose of administering the Contest, verifying eligibility, contacting winners or delivering prizes will be handled in accordance with the Sponsor's applicable Privacy Policy and applicable Indian privacy and data protection laws.
Selected winners may be required to provide personal information, including their name, contact details, address, age verification, identity documents, bank details and/or tax information where reasonably required for prize fulfilment and compliance with applicable law.
16. AI-GENERATED CONTENT
The Contest is intended to showcase genuine participation in the Flexin’ With Flavour Challenge.
Entries that are wholly or substantially generated by artificial intelligence, including AI-generated people, avatars, videos or voices, may be disqualified where they falsely represent the Participant's actual participation or are otherwise misleading.
The Sponsor reserves the right to determine whether an entry complies with this requirement.
17. WINNER ANNOUNCEMENT
The winners may be announced through the official Cellucor Instagram account @cellucor_india_official and/or other official Cellucor communication channels after completion of the winner verification process.
The Sponsor may publish the winner's Instagram handle and/or name for the purpose of announcing the Contest results, subject to applicable law and the Sponsor's privacy obligations.
18. DISPUTES AND GOVERNING LAW
These Terms shall be governed by and interpreted in accordance with the laws of India.
Any dispute arising out of or relating to the Contest or these Terms shall be subject to the exclusive jurisdiction of the competent courts in Mumbai, Maharashtra, India, subject to applicable law.
19. GENERAL
If any provision of these Terms is found to be invalid, unlawful or unenforceable, the remaining provisions shall continue to remain in full force and effect.
The failure of the Sponsor to enforce any provision of these Terms shall not constitute a waiver of that provision.
These Terms constitute the complete terms governing the Contest and supersede any inconsistent information previously communicated about the Contest, except where expressly stated otherwise by the Sponsor.
20. PARTICIPANT AFFIRMATION
By participating in the Cellucor Flexin’ With Flavour Challenge, each Participant confirms that:
I am 18 years of age or older and a resident of India.
I have read and agree to these Terms & Conditions.
I am following @cellucor_india_official.
My Instagram account is public.
My entry is original and does not infringe the rights of any third party.
I am submitting only one entry.
I consent to Cellucor using my submitted content as described in these Terms.
I understand that winners will be selected through a random draw from eligible entries.
I understand that participation does not guarantee that I will win a prize.
Participation in the Contest constitutes acceptance of these Terms & Conditions.
